FOG Horror Fiction
Book layout, branding
FOG was a project inspired by my love of pulpy horror memorabilia, scary stories, and a desire to play with book layout. I collected a few short stories from online creepypastas, and gave them traditional novel-treatment.
The book was typeset to Garamond with breathy margins and spacing for an emphasis on readability. Title pages are given a full-page type illustration which captured the essence of the following story. The branding elements are intended to accessible with subtle nods toward 1980's VHS horror fandom. It was important to focus on accessibility to a wider audience, because everyone can appreciate short stories, not just fans of the horror genre. Finally, the  brand was developed further with a few collateral items and campaign ideas that reflect the pulpy vibe.

To download the full PDF, click here.

Student project.