FOG Horror Fiction
Book layout, branding
FOG was a project inspired by my love of pulpy horror memorabilia and scary stories. I collected a few short stories from online creepypastas and gave them mini-novel treatment.
The book was typeset to Garamond with breathy margins and spacing for sophisticated readability. Title pages utilize type illustration to capture a vision the essence of the following story. The branding elements are intended to accessible with subtle nods toward 1980's VHS horror films. It was important to focus on accessibility to a wider audience, because everyone can appreciate short stories to take with you on the go. Finally, the brand was developed further with a few collateral items and campaign ideas that reflect the pulpy vibe.

To view the full PDF click here.

Student project.