Colibri Chiropractic
Branding, logo design

Colibri Chiropractic is a Portland-based clinic ran by Dr. Sergio Barrera. When discussing his business with him, it became obvious that his service was about more than healing the spine. Colibri takes a holistic approach to physical, mental, and community health. Strength, balance, and healing are integral to Colibri's culture.

My solution was to focus on this holistic approach, and I drew influence from the sacred geometry of the Fibonacci sequence combined with the hummingbird (Colibri's namesake in Spanish). The use of the bright orange color helps elevate the brand beyond an average medical service and stand out amongst competitors. Elegant, balanced, and powerful.

Unused pitch, Student project.