OAK Men's Soaps
Branding, package design
The OAK customer wants a premium product, but finds it outdated to support products like AXE or Gillette. Why can't there be modern, premium products that are also eco-friendly, sustainably sourced, and cruelty-free? I wanted to explore what that might look like. 
Paired with the tagline “Responsible Products For Men”, I designed a modern brand that visually unifies both premium men's products with progressively sustainable ideology. 

Student project.