OAK Men's Soaps
Branding, package design
The OAK customer wants a premium product, but finds it irresponsible to support companies like AXE or Gillette. Why can't modern, premium products also be eco-friendly, sustainably sourced, and cruelty-free?
Paired with the tagline “Responsible Products For Men”, I designed a modern brand that visually unifies both premium men's products with progressively sustainable ideology. 

Student project.